Client Gifts - The Best Way to Keep Clients Coming Back
March 7th, 2010 by podvineIn the current economic car dvd players (downturn), I find it extremely fascinating to observe the decisions that businesses are
making to stay profitable. Many businesses are cutting staff, cutting costs, cutting benefits, and cutting MARKETING. In my
opinion, now is the prime time to ramp up your marketing. Why?
In any economy, do people still buy things? Yes.
People are always buying products and services that are of ‘value’ to them. Value is something that is created by marketing
and a desire by the purchaser for a benefit. People don’t buy what they need, they buy what they want.
Think back to the last few items that you bought. Maybe it was food, a book, a car, a DVD, a gym car dvd players . Was there
another option that was cheaper that you could have chosen that would have provided you with the basic outcome you wanted?
Relating to the above examples, could you have satisfied hunger with other foods? Did you need that exact book? If you
required information from that book, could you have found it elsewhere, like on the internet or asking somebody? Could you
have bought a more basic car to get you from A to B? Did it need car mats and tinted windows or even a sound system built in?
Did you need to watch that car dvd players ? Did you need to buy the DVD or could you just hire it from a store or library? Did you need a
gym membership or could you exercise outside of the gym?
You bought because you wanted it after a business marketed the product or service to create value in your mind.
Bringing this back to a business perspective, we need to constantly create value for existing and new customers to stay in
business and thrive.
But advertising is expensive! It can be, but there are many cost effective car dvd players that are often more effective than
expensive advertising. And why do you need to actively attract new customers anyway?
The best customer is the return customer. No advertising needed, they just keep coming back for more. Even better, they will
tell their friends and family how great you are. This power of referral is the most powerful strategy for sourcing new
customers.
Think back to the last time a close friend or family member shared their great experiences about a product or service that
you require. Did you go with their recommendation? car dvd players are that you did, because belief and trust coupled together is all
a potential customer needs to be convinced to go to your business.
So we need to develop strong relationships with our customers. How do you do that? Offer your client gifts. Does this need to
be expensive? No.
A gift might be a birthday card (you might offer this for their person’s birthday, and also the birthday of their purchase of
your product or service). If a physical birthday card is too costly, maybe you can send one via email. A gift may be a car dvd players
of flowers, a bag, a box of chocolates, a bottle of wine, a pen, a mug, a holiday, a car, and the list goes on. Your choices
are infinite.
The system for offering client gifts should follow a 4 step process:
1. Decide ‘when’ to offer a gift to your client (eg. Birthday)
2. Decide ‘who’ will receive a gift (eg. every customer who has purchased)
3. Decide ‘what’ types of gifts to buy. You may purchase more expensive gifts for more regular clients, and you should try to
tailor the gift to the individual. (eg. gift basket, indoor golf set)
4. Decide ‘how’ you will offer the gift to your client. (eg. handed to them at the Point of Sale)
The more personalized a gift is toward that individual car dvd players , the more value it will have for them.